Nineteen 53

John Fowler manages thirteen holiday parks on the west coast, the new sports bar Nineteen 53 would appeal to families, feel premium and have built-in authenticity, whilst celebrating the heritage of the John Fowler brand, with a view to roll out across all parks. Unmistakably full of history the Nineteen 53 story captures it’s humble beginnings and ‘alternative determined’ spirit. The pattern design is informed by the graphical language of the sports shirt, including the ubiquitous vertical stripes, paired with a typography that has its roots in the mid 20th century, crafted with uniquely designed serifs that elevates the retro feel and makes this distinctly nostalgic.

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Editorial samples

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