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UNEP-WCMC Annual Review
2020
The annual review was assigned a reduced page count, in an effort to reduce forest loss most of the content was made digital, this meant printed content had to engage with the reader and entice them to visit online. Using a unconventional folded format the user is able to interact with the design, call-to-actions to the digital version are made prominent and content is restrained to encourage conversions to the online version.
VISION
2020
BSH Hausgeräte presents the annual key note speech Vision to their national team, hosted on a micro site it’s intended to convey trends, new product lines and feature updates. Working at One the core of the identity was designed to show progression and completion echoing the movement of time, through a rotating light, central to the visual narrative. Using perceptual motion, moving light focused around the circle highlighting the consumer at the centre and BSH’s commitment to circular economy.
T.W.W
2020
The Wood Works, a bespoke furniture producer, had an outdated website that was harming their brand name, they desperately needed a website that could communicate their narrative more effectively. I re-designed the website (whilst working for CDA), it features a stripped back design with strong imagery, the brand and wordmarks hold onto an authentic narrative with the use of timeless transitional type.
Nineteen 53
2020
John Fowler manages thirteen holiday parks on the west coast, the new sports bar Nineteen 53 would appeal to families, feel premium and have built-in authenticity, whilst celebrating the heritage of the John Fowler brand, with a view to roll out across all parks. Unmistakably full of history the Nineteen 53 story captures it’s humble beginnings and ‘alternative determined’ spirit. The pattern design is informed by the graphical language of the sports shirt, including the ubiquitous vertical stripes, paired with a typography that has its roots in the mid 20th century, crafted with uniquely designed serifs that elevates the retro feel and makes this distinctly nostalgic.
Calvert 22 Gallery Illustrations
2014
Commissioned to illustrate city maps for London art gallery, illustrations were published within Calvert 22’s journal on Russian and Eastern European culture.
NEA
2021
Meeting the needs of those conducting for National Ecosystem Assessments (NEAs) around the world by facilitating access to years of tools, resources and networks to support practitioners, this WordPress build aims to provide greater support through in-depth guidance and promote NEA as the authority it rightly is.
FMCG samples
2020
Sold nationwide and known as the original craft beer Freedom wanted to reposition itself, to sit between the craft and premium international beer categories. The design and brand is intended to feel authentic with its use of intricate pattern design paired with bold language, geographic reference and date of establishment. Retaining the essence of the six pointed star through its tessellating negative space, the design is modern whilst purposefully authentic, defining its personality.
Sustainability Assessment Tool
2020
Sustainability Assessment Tool brings together Non-Detriment Finding (NDF) information for CITES parties that underpins decisions made on exporting wild-sourced specimens of plants and animals and supports that any such trade would not be detrimental to a species' survival.
Siemens Brand
2020
Working as a Creative lead on design outputs for Siemens Home Appliances’ UK & Ireland division–strategically positioning and launching new product ranges as well as running lines across all mediums. The projects links motion, social and digital, print, POS, exhibition plus all the tools for retailers to drive sales in store.
HARRY'S
2020
Pushing the boundaries of what an independent school eatery can be, HARRY’s allows students to taste the colour through vibrant tones inspired by the far flung flavours that many are used to exploring in their downtime. At it’s heart the identity is high-street inspired, playful and experimental with an arresting typographic motif, a nod to the bold and experimental flavours on offer.
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