T.W.W

The Wood Works, a bespoke furniture producer, had an outdated website that was harming their brand name, they desperately needed a website that could communicate their narrative more effectively. I re-designed the website (whilst working for CDA), it features a stripped back design with strong imagery, the brand and wordmarks hold onto an authentic narrative with the use of timeless transitional type.

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John Fowler manages thirteen holiday parks on the west coast, the new sports bar Nineteen 53 would appeal to families, feel premium and have built-in authenticity, whilst celebrating the heritage of the John Fowler brand, with a view to roll out across all parks. Unmistakably full of history the Nineteen 53 story captures it’s humble beginnings and ‘alternative determined’ spirit. The pattern design is informed by the graphical language of the sports shirt, including the ubiquitous vertical stripes, paired with a typography that has its roots in the mid 20th century, crafted with uniquely designed serifs that elevates the retro feel and makes this distinctly nostalgic.

Working as a Creative lead on design outputs for Siemens Home Appliances’ UK & Ireland division–strategically positioning and launching new product ranges as well as running lines across all mediums. The projects links motion, social and digital, print, POS, exhibition plus all the tools for retailers to drive sales in store.

Sold nationwide and known as the original craft beer Freedom wanted to reposition itself, to sit between the craft and premium international beer categories. The design and brand is intended to feel authentic with its use of intricate pattern design paired with bold language, geographic reference and date of establishment. Retaining the essence of the six pointed star through its tessellating negative space, the design is modern whilst purposefully authentic, defining its personality.

Charles Wells Multi-Channel Campaign

Charles Wells is known for creating memorable experiences across their pubs nationwide, they needed an arresting campaign to promote their Summer Kids Eat Free promotion. Loud, bold and statement making the concept is designed to make you look twice. Purposefully unpolished the design features sharp colours and key characters ‘amazed by the offer’, much like the top message they cannot help but say ‘whaaaa’.

Editorial samples

Madadiliko works with black communities to build resistance and push forward equitable policies, as well as this they also work with corporate clients to confront exclusive behaviours and teach cultural humility. I’ve worked with Mabadiliko in the second half of 2020 on a pro-bono basis to enhance their visual and verbal brand offering.

Pushing the boundaries of what an independent school eatery can be, HARRY’s allows students to taste the colour through vibrant tones inspired by the far flung flavours that many are used to exploring in their downtime. At it’s heart the identity is high-street inspired, playful and experimental with an arresting typographic motif, a nod to the bold and experimental flavours on offer.

Steve Sly Japanese Art

Steve Sly Japanese Art is an antique shop based in Hampshire, owned by Steve Sly – a passionate trader and collector of high quality Japanese works of art. I was responsible for the rebrand and design of the website. A Japanese Kiri Mon was the inspiration behind the branding, the final product was the result of many discovery meetings with the Steve Sly himslef, instantly recognisable in most fields of Japanese art the Mon is a great advocate for the subject. The site follows the best e-commerce practices using a system that generates a large number of offline sales. Since the new site and brand went live the company has seen an exceptional growth and an increase in sales.

UN Environment Data Visualisations

A collection of data visualisations for use in reporting, interactive web tools, social media and online web stories whilst working at United Nations Environment Programme World Conservation Monitoring Centre.

BSH Hausgeräte presents the annual key note speech Vision to their national team, hosted on a micro site it’s intended to convey trends, new product lines and feature updates. Working at One the core of the identity was designed to show progression and completion echoing the movement of time, through a rotating light, central to the visual narrative. Using perceptual motion, moving light focused around the circle highlighting the consumer at the centre and BSH’s commitment to circular economy.

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