Mabadiliko

Madadiliko works with black communities to build resistance and push forward equitable policies, as well as this they also work with corporate clients to confront exclusive behaviours and teach cultural humility. I’ve worked with Mabadiliko in the second half of 2020 on a pro-bono basis to enhance their visual and verbal brand offering.

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A series of typographic installations (FMP)

I produced a series of typographic installations sited in rural and urban environments, for my Final Major Project, expressing that reforms to design education would have affected everyone. The key subject of the installations was change. Over time the typographic statement would alter, either through natural processes or by myself adding to it, I documented the installations through a series of photographic images. One example saw me use the sun to project a typographic message, as the position of the sun changed so did the type. The type would become more and less obscure as the sun changed position. Due to the success of the project I was invited to present my project to visiting students from North America.

Calvert 22 Gallery Illustrations

Commissioned to illustrate city maps for London art gallery, illustrations were published within Calvert 22’s journal on Russian and Eastern European culture.

UNEP-WCMC Annual Review

The annual review was assigned a reduced page count, in an effort to reduce forest loss most of the content was made digital, this meant printed content had to engage with the reader and entice them to visit online. Using a unconventional folded format the user is able to interact with the design, call-to-actions to the digital version are made prominent and content is restrained to encourage conversions to the online version.

Charles Wells Pub Pictorials

Simple, surreal and eclectic illustrations draw on the character and geography of each pub, bringing light to its history and in some cases heraldry through gastronomic informed pub pictorials. Delivered across the Charles Wells line of nationwide pubs, the design architecture is designed for typographic consistency to crate a familiarity across the chain.

BSH Hausgeräte presents the annual key note speech Vision to their national team, hosted on a micro site it’s intended to convey trends, new product lines and feature updates. Working at One the core of the identity was designed to show progression and completion echoing the movement of time, through a rotating light, central to the visual narrative. Using perceptual motion, moving light focused around the circle highlighting the consumer at the centre and BSH’s commitment to circular economy.

Working as a Creative lead on design outputs for Siemens Home Appliances’ UK & Ireland division–strategically positioning and launching new product ranges as well as running lines across all mediums. The projects links motion, social and digital, print, POS, exhibition plus all the tools for retailers to drive sales in store.

Editorial samples

Meeting the needs of those conducting for National Ecosystem Assessments (NEAs) around the world by facilitating access to years of tools, resources and networks to support practitioners, this WordPress build aims to provide greater support through in-depth guidance and promote NEA as the authority it rightly is.

Sold nationwide and known as the original craft beer Freedom wanted to reposition itself, to sit between the craft and premium international beer categories. The design and brand is intended to feel authentic with its use of intricate pattern design paired with bold language, geographic reference and date of establishment. Retaining the essence of the six pointed star through its tessellating negative space, the design is modern whilst purposefully authentic, defining its personality.

The Wood Works, a bespoke furniture producer, had an outdated website that was harming their brand name, they desperately needed a website that could communicate their narrative more effectively. I re-designed the website (whilst working for CDA), it features a stripped back design with strong imagery, the brand and wordmarks hold onto an authentic narrative with the use of timeless transitional type.

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