VISION

BSH Hausgeräte presents the annual key note speech Vision to their national team, hosted on a micro site it’s intended to convey trends, new product lines and feature updates. Working at One the core of the identity was designed to show progression and completion echoing the movement of time, through a rotating light, central to the visual narrative. Using perceptual motion, moving light focused around the circle highlighting the consumer at the centre and BSH’s commitment to circular economy.

You may also like

Calvert 22 Gallery Illustrations

Commissioned to illustrate city maps for London art gallery, illustrations were published within Calvert 22’s journal on Russian and Eastern European culture.

Editorial samples

The Wood Works, a bespoke furniture producer, had an outdated website that was harming their brand name, they desperately needed a website that could communicate their narrative more effectively. I re-designed the website (whilst working for CDA), it features a stripped back design with strong imagery, the brand and wordmarks hold onto an authentic narrative with the use of timeless transitional type.

Meeting the needs of those conducting for National Ecosystem Assessments (NEAs) around the world by facilitating access to years of tools, resources and networks to support practitioners, this WordPress build aims to provide greater support through in-depth guidance and promote NEA as the authority it rightly is.

Madadiliko works with black communities to build resistance and push forward equitable policies, as well as this they also work with corporate clients to confront exclusive behaviours and teach cultural humility. I’ve worked with Mabadiliko in the second half of 2020 on a pro-bono basis to enhance their visual and verbal brand offering.

Charles Wells Pub Pictorials

Simple, surreal and eclectic illustrations draw on the character and geography of each pub, bringing light to its history and in some cases heraldry through gastronomic informed pub pictorials. Delivered across the Charles Wells line of nationwide pubs, the design architecture is designed for typographic consistency to crate a familiarity across the chain.

Working as a Creative lead on design outputs for Siemens Home Appliances’ UK & Ireland division–strategically positioning and launching new product ranges as well as running lines across all mediums. The projects links motion, social and digital, print, POS, exhibition plus all the tools for retailers to drive sales in store.

John Fowler manages thirteen holiday parks on the west coast, the new sports bar Nineteen 53 would appeal to families, feel premium and have built-in authenticity, whilst celebrating the heritage of the John Fowler brand, with a view to roll out across all parks. Unmistakably full of history the Nineteen 53 story captures it’s humble beginnings and ‘alternative determined’ spirit. The pattern design is informed by the graphical language of the sports shirt, including the ubiquitous vertical stripes, paired with a typography that has its roots in the mid 20th century, crafted with uniquely designed serifs that elevates the retro feel and makes this distinctly nostalgic.

Pushing the boundaries of what an independent school eatery can be, HARRY’s allows students to taste the colour through vibrant tones inspired by the far flung flavours that many are used to exploring in their downtime. At it’s heart the identity is high-street inspired, playful and experimental with an arresting typographic motif, a nod to the bold and experimental flavours on offer.

Charles Wells Multi-Channel Campaign

Charles Wells is known for creating memorable experiences across their pubs nationwide, they needed an arresting campaign to promote their Summer Kids Eat Free promotion. Loud, bold and statement making the concept is designed to make you look twice. Purposefully unpolished the design features sharp colours and key characters ‘amazed by the offer’, much like the top message they cannot help but say ‘whaaaa’.

↑Back to Top