UNEP-WCMC Annual Review

The annual review was assigned a reduced page count, in an effort to reduce forest loss most of the content was made digital, this meant printed content had to engage with the reader and entice them to visit online. Using a unconventional folded format the user is able to interact with the design, call-to-actions to the digital version are made prominent and content is restrained to encourage conversions to the online version.

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A series of typographic installations (FMP)

I produced a series of typographic installations sited in rural and urban environments, for my Final Major Project, expressing that reforms to design education would have affected everyone. The key subject of the installations was change. Over time the typographic statement would alter, either through natural processes or by myself adding to it, I documented the installations through a series of photographic images. One example saw me use the sun to project a typographic message, as the position of the sun changed so did the type. The type would become more and less obscure as the sun changed position. Due to the success of the project I was invited to present my project to visiting students from North America.

Working as a Creative lead on design outputs for Siemens Home Appliances’ UK & Ireland division–strategically positioning and launching new product ranges as well as running lines across all mediums. The projects links motion, social and digital, print, POS, exhibition plus all the tools for retailers to drive sales in store.

Editorial samples

Charles Wells Pub Pictorials

Simple, surreal and eclectic illustrations draw on the character and geography of each pub, bringing light to its history and in some cases heraldry through gastronomic informed pub pictorials. Delivered across the Charles Wells line of nationwide pubs, the design architecture is designed for typographic consistency to crate a familiarity across the chain.

Charles Wells Multi-Channel Campaign

Charles Wells is known for creating memorable experiences across their pubs nationwide, they needed an arresting campaign to promote their Summer Kids Eat Free promotion. Loud, bold and statement making the concept is designed to make you look twice. Purposefully unpolished the design features sharp colours and key characters ‘amazed by the offer’, much like the top message they cannot help but say ‘whaaaa’.

Calvert 22 Gallery Illustrations

Commissioned to illustrate city maps for London art gallery, illustrations were published within Calvert 22’s journal on Russian and Eastern European culture.

Sold nationwide and known as the original craft beer Freedom wanted to reposition itself, to sit between the craft and premium international beer categories. The design and brand is intended to feel authentic with its use of intricate pattern design paired with bold language, geographic reference and date of establishment. Retaining the essence of the six pointed star through its tessellating negative space, the design is modern whilst purposefully authentic, defining its personality.

John Fowler manages thirteen holiday parks on the west coast, the new sports bar Nineteen 53 would appeal to families, feel premium and have built-in authenticity, whilst celebrating the heritage of the John Fowler brand, with a view to roll out across all parks. Unmistakably full of history the Nineteen 53 story captures it’s humble beginnings and ‘alternative determined’ spirit. The pattern design is informed by the graphical language of the sports shirt, including the ubiquitous vertical stripes, paired with a typography that has its roots in the mid 20th century, crafted with uniquely designed serifs that elevates the retro feel and makes this distinctly nostalgic.

Meeting the needs of those conducting for National Ecosystem Assessments (NEAs) around the world by facilitating access to years of tools, resources and networks to support practitioners, this WordPress build aims to provide greater support through in-depth guidance and promote NEA as the authority it rightly is.

BSH Hausgeräte presents the annual key note speech Vision to their national team, hosted on a micro site it’s intended to convey trends, new product lines and feature updates. Working at One the core of the identity was designed to show progression and completion echoing the movement of time, through a rotating light, central to the visual narrative. Using perceptual motion, moving light focused around the circle highlighting the consumer at the centre and BSH’s commitment to circular economy.

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