Myopia Consortium UK visual identity

Myopia Consortium UK carried out research into myopia (short sightedness) and required an identity that would stand out at exhibitions. My solution was a system that incorporated a clear column in the majority of literature, which formed an asymmetrical composition thus standing out among competitors’ basic colourless posters. The identity was applied to A3 and A0 posters; optical apparatus informed the logo. I designed a branding guidelines booklet for the client, which can be viewed at: issuu.com/adamyturney09/docs/branding_guidelines_11_12_12_v2

2015
BrandingGraphic DesignTypography

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